Tu Zhiyun
Founder and CEO of 51credit.com
Mr. Tu has over 20 years of experience in consumer credit risk management, credit bureau scoring, and internet finance in US and China.
51credit.com is the largest consumer credit portal in China providing marketing services in online customer acquisition and leads generation for credit card and personal loan products for more than 20 leading Chinese banks.
During 2003-2004, Mr. Tu was the Chief Consultant of Decision Products for the Greater China Region of Trans Union Advantage (TUA), providing credit risk management solutions for financial institutions in mainland and Hong Kong China. He led the development of Hong Kong’s 2nd generation of credit bureau score, and China’s first empirical scorecard for mortgage and auto finance industry.
In 2001-2002, Mr. Tu was the first CEO of HDT Media which was later funded by Sequoia Capital and WPP. He also participated in the IPO of Digital Impact (part of Acxiom now) as the Sr. Marketing Scientist starting in 1999. Mr. Tu started his career in 1993 at Fair, Isaac Company where he developed the industry standard FICO Credit Bureau Scores for all three US credit bureaus.
Mr. Tu has a PhD in Economics from Renmin University of China, and two Master’s degrees in Statistics and Business Administration from Stanford University and University of California at Berkeley respectively. He’s voted China’s “Top 10 Entrepreneurs of the Year from Western Countries” by Beijing Youth Daily in 2006, “Future Star” by China Entrepreneur Magazine in 2008, and appointed Special Advisor to China central government and Beijing municipality in 2010.